IKEA’s genius advertising campaign

Posted by intan On March - 22 - 2010


Look at the pic above and guess where is the location?

No, it’s not actually a furniture showroom or IKEA showroom for that matter..

It is actually located at a Paris subway station!

Yup, IKEA has come out with an out of box idea to promote their products. Instead of asking people to come by to their showroom, they come to the people instead!

So now, you can wait for your subway train to come while lounging around on IKEA’s sofa.

Isn’t that one of the coolest idea or what? Wonder when IKEA Malaysia will do the same. I certainly won’t mind waiting for LRT when I have IKEA’s sofa to comfort me by.

All pics are from here.

3 Responses to “IKEA’s genius advertising campaign”

  1. mama emma® says:

    kalau kat malaysia buat camni, alamat tinggal kesan je la.. brg semua kene hangkut!
    mama emma®´s last blog ..-PERSIAPAN UNTUK SWEETIEBABY- My ComLuv Profile

  2. anasfadilah says:

    this is soooo cool!
    anasfadilah´s last blog ..*its not all rainbows and unicorns u know* My ComLuv Profile

  3. anasfadilah says:

    @kak emma::tak pun org homeless buat “rumah” sementara dia
    anasfadilah´s last blog ..*beg yang best untuk benda-benda yang best* My ComLuv Profile

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Who is Intan Zalani?

Intan Zalani resides in Petaling Jaya, Malaysia with her husband and son. She is currently expecting her second bundle of joy and intanzalani.com is actually a compilation of all the topics she loves.She can be contacted at moodyschmoody@gmail.com for any suggestions, inquiries, complaints, and hey, even hate mail. Worry not, she promised she will reply to every single mail.

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